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  • single release essentials
    All the visual essentials for (1) single song/album release What's Included (1) Cover Art Design File Formats: Industry Standard 10in x 10in 300DPI Small File Size 10mb Spotify Banner 1920 x 1080 (Vertical) Streaming + Social Banners Spotify, YouTube, Bandcamp, Soundcloud, Facebook, X, etc (4) Social Media Content Posts Pre-Save, Pre-Pomo, Release Day, Post-Release Spotify Canvas (Video visualizer loop for Spotify) Basic video clip based on Cover Art, footage provided by artist or license-free video footage ✸ COST : $400 Value : $450 Timeline: 2 Weeks
  • album release campaign
    Essentials for (1) Single + Official Album Release Overview 1 Single + Official Album Release Streamlined visuals for a cohesive release Creative Direction Oversight What's Included (1) Album Cover Art Design (1) Single Cover Art Design Streaming + Social Banners Spotify, YouTube, Bandcamp, Soundcloud, Facebook, X, etc (2 sets - 1 per release) (2) Spotify Canvas (Video visualizer loop for Spotify) Basic video clip based on Cover Art, footage provided by artist or license-free video footage (8) Social Media Content Posts Pre-Save, Pre-Pomo, Release Day, Post-ReleaseReels (4 posts per release) ✸ COST : $600 Value : $650 Timeline: 2-3 Weeks
  • identity booster
    Overview Streamline Online Presence on All Platforms Creative Direction Ensures for consistent visual identity across all platforms and assets BONUS: Creative Consulting Provide feedback on branding, direction and input on other hired creative services such as: photographers, animators, PR companies, cover artists, music video directors, etc. What's Included: Branded LinkinBioBeacons.AI Set Up A one-stop link hub that gives listeners easy access to all of your latest releases, events, music videos, press, subscription feature, etc. BandsInTown/Songkick Event Calendar Setup Connects to LinkinBio; allows you to market + and sell tickets Profile photo editing Includes creative photo editing; optimized for all platforms Branded Streaming & Social Media Banners (Spotify, Soundcloud, Bandcamp, Facebook, Youtube, Etc) Spotify Artists Set Up (Profile Photo, Bio Copy, Banner, Website/Social Media Links) ✸ COST :$175 Value : $200 Timeline: 1 Week
  • brand identity development
    Overview Creative Direction Ensures for consistent visual identity across all platforms and assets Creative Consulting Brand application, direction and input on other hired creative services such as: photographers, animators, PR companies, cover artists, music video directors, etc. PDF Presentations 3 Phone/Zoom Meetings What's Included Brand Strategy Research Logo Suite (Primary, Secondary, Logomark, Submark) Color Palette Font Pairings Brand Guidelines 1 FREE SERVICE OF CHOICE Branded Social + Streaming Banners (Spotify, Facebook, Youtube, SoundCloud, etc) Cover Art EPK Page LinkinBio Setup DISCOUNT: 10% Off One Additional Services ✸ COST :$1250 Value : $1500 Timeline: 2-4 Week
  • implemented branding
    Overview All services from “Identity Booster” BONUS: Creative Consulting - Brand application, direction and input on other hired creative services such as: photographers, animators, PR companies, cover artists, music video directors, etc. What's Included Full Brand Identity (Brand Guidelines, Artist Strategy, Logo Suite, Font Pairings, & Color Palette) Custom website design (About, Music, Photos/Video, IG Preview, Contact, ) Electronic Press Kit (EPK) page design FREE: Merch Design/Formatting Based on Logo 10% Off Additional Services (Add-ons or Swappable): ✸ COST :$1700 Value : $2000 Timeline: 4-8 Weeks
  • cd/vinyl/cassette bundle
    Overview 2 Package Bundle: CD/Vinyl/Cassette Combo Develop creative direction based on cover art Reformat for different format (cd/vinyl/cassette) at 50% off second item Provide manufacturer resources Direct contact with production company to ensure deliverable files are properly set up Assets: Final designs delivered in professional file formats: .AI (Adobe Illustrator) .PDF (Print-ready) .PNG (Transparent backgrounds) .SVG (Vector files if design style is applicable) JPG Digital Mockups (3D renderings of merch. Useful for shop, social media, marketing, etc) Merchandise copyright licensing fee included, granting you full ownership and usage rights (See Below) Licensing Allows unlimited use across merchandise platforms (t-shirts, posters, hats). ✸ COST : Pricing is based on the design intricacy and the number of variations. Additional Revisions/Designs/Variations: $60/hr. Deposit: A $100 deposit is required after the initial consultation and once we confirm that we are a good match for your design needs. This deposit will be deducted from the total project cost. Duo Cost ✸ COST : $700 Value : $1000 Timeline: 3-4Weeks Trio Cost ✸ COST : $800 Value : $1000 Timeline: 3-5 Weeks
  • full tour
    Elevate your artist brand with our comprehensive merch package discount service. We offer creative direction, design, and manufacturing resources for a wide range of products including t-shirts, CDs, vinyl, cassettes, posters, tote bags, stickers, buttons, hats, business QR cards, and more. Includes: Creative Direction Development Aligns with your existing artist branding Cohesive design strategy across all merchandise Manufacturer Resources Vetted list of reliable producers for various merch items Professional Asset Delivery .AI (Adobe Illustrator) Print-ready PDF Transparent PNG SVG (for applicable vector designs) JPG Digital Mockups (3D renderings for marketing) Merchandise Copyright Licensing Full ownership and usage rights Unlimited use across merchandise platforms Pricing Structure: Base Design: Starting at $150(Price varies based on design complexity and number of variations) Additional Revisions/Designs/Variations: $60/hr Required Deposit: $100 (applied to total project cost) Discount Tiers: Starter Package (2-3 items): 10% off total design cost Standard Package (4-5 items): 15% off total design cost Premium Package (6+ items): 20% off total design cost Add-Ons: Shop Setup: $60/hr Terms: Minimum order of 2 merch items required for discount eligibility Rush orders or extensive brand development may incur additional fees Discount applies to design costs only, not manufacturing or printing fees

**click each service to see portfolio examples**

© 2025 Off Trail Studios (Rachele Liba). All visual designs, branding elements, portfolio pieces, creative assets, a la carte service guides, and package methodologies are the exclusive intellectual property of Off Trail Studios. Unauthorized reproduction, distribution, or imitation of these designs, portfolio works, service structures, and package methodologies is strictly prohibited. All rights reserved. Trademarks and original content protected under copyright law.

case studies

Jett Jenkins 2_13.jpg

Jett Jenkins

Our strategic partnership with Jett Jenkins has transformed her from a debut single artist to a multi-album indie pop sensation over several years. Overseeing all creative directions, we've meticulously developed her brand across digital and physical platforms, elevating her artistic identity through targeted initiatives that extend beyond music.


Key Achievements:

  • Crafted engaging Spotify Canvases for her singles, enhancing listener engagement and visual branding

  • Produced professional music videos, employing advanced editing techniques to align with her evolving musical style

  • Created compelling one-sheets that effectively communicate her brand story and musical journey to industry professionals

  • Developed a diverse merchandise line including vinyl, cassette, clothing, custom hats, and a signature parfum.

  • Expanded her reach from a regional Texas performer to a nationally recognized Brooklyn-based artist

  • Supported three album releases with strategic digital marketing and promotional materials

donozira

Collaborating with Donozira, we strategically navigated the dark punk landscape to establish a powerful artistic brand that prioritizes creative expression and mystique. By developing a comprehensive digital strategy that emphasized anonymity and sonic intensity, we positioned Donozira as an emerging artist with a distinctive voice in the punk scene.

 

Key Achievements:

  • Developed Donozira's overall logo and branding, creating a cohesive visual identity that aligns with dark punk aesthetics

  • Designed streamlined cover art for his releases, enhancing his visual presence while preserving anonymity

  • Sourced and edited video footage for engaging Spotify Canvases and YouTube visualizers

  • Produced a professional Electronic Press Kit (EPK) to effectively communicate his brand story

  • Established a customized Beacons link-in-bio page, centralizing his online presence

  • Achieved significant streaming success and playlist placements for debut releases

Branding - Donozira, branding, off trail studios, rachele liba
ellakatebranding, off trail studios, rachele liba

ellakate

Our ongoing collaboration with ellakate has chronicled her evolution from an emerging talent to a rising indie pop sensation. By crafting a cohesive brand identity and strategic digital presence, we've helped ellakate authentically connect with her audience while showcasing her artistic growth.

 

Key Achievements:

  • Developed distinctive logo and branding that captures ellakate's unique artistic vision

  • Designed eye-catching merchandise to engage fans and extend her brand

  • Provided creative direction for photoshoots, enhancing her visual identity

  • Created a comprehensive website and Electronic Press Kit (EPK) to effectively communicate her story to industry professionals

  • Established a customized Beacons link-in-bio page, centralizing her online presence and improving fan engagement

  • Supported multiple single and EP releases with coordinated promotional efforts across digital platforms

horseshoes

Partnering with Horseshoes, we've transformed their visual narrative through strategic design and digital storytelling. Our collaboration has captured the band's raw, emotive emo indie folk rock essence, creating a compelling brand that resonates with their evolving musical landscape.

 

Key Achievements:

  • Reimagined band aesthetics to authentically represent their sonic evolution

  • Conceptualized vinyl design that serves as a tactile extension of their artistic vision

  • Constructed a digital platform highlighting the band's narrative and musical journey

  • Developed visual content that amplifies their streaming presence

  • Created cohesive visual branding that connects directly with their audience's emotional experience

Horseshoes branding, off trail studios, rachele liba
Hallie Marie branding, off trail studios, rachele liba

Hallie Marie

Our collaboration with Hallie Marie has shaped her journey as an alternative pop rock artist, emphasizing authenticity in every aspect of her brand. By crafting a cohesive visual identity and digital presence, we've helped Hallie Marie connect genuinely with her audience while showcasing her musical evolution.

 

Key Achievements:

  • Designed a logo and branding that embodies Hallie Marie's commitment to authenticity

  • Built a custom website that serves as a digital hub for her music and story

  • Created streamlined cover art that reflects her alternative pop rock style

  • Provided video editing services to enhance her visual content

  • Developed engaging social media content to foster fan connections and grow her online presence

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